Elan Tanzer
Product manager with 18 years’ experience delivering world-class technology across diverse markets. Proven track record in on-time, on-spec and on-budget product leadership in the full lifecycle of over thirty software products in B2B, OEM, and B2C environments and managed internationally distributed, highly technical teams through process change, approvals, development, release, and maintenance.
Elan enjoys creating and leading teams in creating high quality products that answer problems for many customers having learned lessons over the years including reducing support costs through improved usability, better customer engagement through root problem solving, and communicating product value in terms anyone can understand.
Specialties
Interim Management, Mentoring employees, Product Management (tactical & strategic), Spokesperson, Technology Evangelist, Press/Analyst Briefings, Technical Customer Liason, Introduction of product lifecycle processes, P&L Analysis, Requirements Gathering, Agile Scrum Software Development Process Implementation, Usability Tests, Reviewing Offshore vs. Onshore Development
Prue Butterworth
An all-round marketer with 16 years comprehensive experience covering product, brand, partnership and membership communications. Having worked both agency and client side, Prue has a proven track record of managing a number of successful campaigns and launches for companies such as ARM, Tata, Seaward Group, Global Graphics, Stevenage Leisure, Rutland Adult Learning, New College Stamford and Tresham College.
Prue’s experience spans many industries including Semiconductor (including EDA and IP), Power, IT and Software, Digital Marketing, Sport & fitness, Further Education, Public Authority, Transport & Logistics. Combining an MBA specialising in IT Strategy and Knowledge Management with a BEng in Electronic Engineering and Computer Systems, Prue can bring together the marketing and technical sides of any business. Prue is also Pragmatic Marketing certified, holds a Professional Diploma in Marketing issued by the Chartered Institute of Marketing (CIM), and holds a Diploma in Teaching in the Lifelong Learning Sector (DTLLS) courses.
Specialties
Agencies and suppliers management, brand strategy management, brief writing, budgeting planning, campaign management, channel marketing, copy writing, Communications strategy development, CRM integration, customer service, direct mail and e-marketing experience, digital marketing consultation, marketing mix, media buying, multi-channel marketing, proofing and editing, project management, responsive web site development and management, social media, staff management, web management